The countdown is on: In April 2021, Google once again published details on when and how it will get serious about the long-announced re-evaluation of the ranking factors of organic search results:<\/p>\n\n\n\n
https:\/\/developers.google.com\/search\/blog\/2021\/04\/more-details-page-experience<\/a><\/p>\n\n\n\n From mid-June 2021, so-called experience factors, i.e. user-friendliness parameters, will play a significant role in Google rankings. In particular, the Core Web Vitals, a series of measured values for the loading time of websites, will be taken into account in future when ranking sites in the results lists. For small and medium-sized site operators in particular, this can be an opportunity to make up a few places in the ranking by taking a few targeted measures to speed up loading times. Not all large sites, the \"top dogs\" of the results lists, have really been optimized in this respect.<\/p>\n\n\n\n All the more reason to take a closer look at this topic. We have already written about pagespeed analysis here. So let's get to work on the loading time. Those who ensure green numbers here have the chance to be found better soon.<\/p>\n\n\n\n
This means that, in addition to the content of the respective homepage, another purely technical factor - the loading time - is increasingly taking center stage.<\/p>\n\n\n\n
Since then, another analysis tool has been added with the new \"Page Behavior\" report in Google's Search Console under \"User Experience\".
This provides a clear graphical representation of how many of a website's individual pages perform well overall in terms of Core Web Vitals and user-friendliness on mobile devices.<\/p>\n\n\n\n
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