There is an overgrown area in the woodland behind your well-kept garden. Rumor has it that dangerous animals live there. Neighbors have heard strange noises and seen huge shadows. They say a daring hiker got lost among the trees and has been missing for years. Of course you don't dare go in here!<\/p>\n\n\n\n
Imagine you receive a mysterious treasure map. You read the tantalizing message that there is precious gold right there in the enchanted garden.<\/p>\n\n\n\n
Now you have a choice: you could close your eyes tightly - as if you had never heard of it. Or: you can summon up all your courage and venture step by step into the legendary new territory...<\/p>\n\n\n\n
the treasure hunt begins...<\/p>\n\n\n\n
The treasure hunt starts with so-called keywords. These are terms that users enter into search engines to find suitable websites. If you want a specific target group to find your website, then you need to know the words that these people enter into Google & Co. How do you determine these?<\/p>\n\n\n\n
To get an initial overview, you can try googling for words that seem to make sense in connection with your website. These can be individual words, but also combinations of terms that often occur together. Does your website appear on page 1? According to studies, internet users usually only read the first page of the hit list and do not continue reading on page 2. This is why SEO optimization is worth its weight in gold when it comes to website maintenance.<\/p>\n\n\n\n
For more in-depth research, you can use great tools, so-called SEO tools, which work like research databases. If you enter possible search terms here, you will receive information on how often they are searched for, for example. This helps you to assess whether they are really relevant. You can also display related terms and get even more ideas for suitable keywords.<\/p>\n\n\n\n
Tip: Take a look at what the competition is doing. Who is at the top of the Google hit list in your niche? Enter the web addresses of these top-ranked companies into the relevant SEO tool and you will be shown which keywords the competition is using. Here you can find inspiration or set yourself apart.<\/p>\n\n\n\n
These are some examples of SEO tools (functions and costs may vary):<\/p>\n\n\n\n
https:\/\/neilpatel.com\/de\/ubersuggest\/<\/a> (free of charge until the daily limit is reached) To be continued... in part 2 you will learn where to integrate the keywords specifically on your website<\/em><\/p>","protected":false},"excerpt":{"rendered":" Suchmaschinenoptimierung bei der Website-Pflege Im Waldst\u00fcck hinter Ihrem gepflegten Garten liegt ein verwildertes Gebiet. Man munkelt dort leben gef\u00e4hrliche Tiere. Denn Nachbarn haben seltsame Ger\u00e4usche geh\u00f6rt und riesige Schatten gesehen. Man sagt, ein waghalsiger Wanderer hat sich zwischen den B\u00e4umen verirrt und gilt seit Jahren als vermisst. Nat\u00fcrlich trauen Sie sich hier nicht hinein! Stellen […]<\/p>\n","protected":false},"author":10,"featured_media":6497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[148],"tags":[136],"techdoc_tag":[],"class_list":["post-6485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-suchmaschinenoptimierung"],"acf":[],"_links":{"self":[{"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/posts\/6485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/comments?post=6485"}],"version-history":[{"count":2,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/posts\/6485\/revisions"}],"predecessor-version":[{"id":24943,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/posts\/6485\/revisions\/24943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/media\/6497"}],"wp:attachment":[{"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/media?parent=6485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/categories?post=6485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/tags?post=6485"},{"taxonomy":"techdoc_tag","embeddable":true,"href":"https:\/\/mainetcare.de\/en\/wp-json\/wp\/v2\/techdoc_tag?post=6485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
https:\/\/ahrefs.com\/keywords-explorer<\/a> (with costs)
https:\/\/www.semrush.com\/lp\/semrush-seo-tools\/en\/<\/a> (with costs)
https:\/\/keywordseverywhere.com\/<\/a> (with costs)<\/p>\n\n\n\n