As an entrepreneur, artist or association, you are often tempted to present yourself differently on the Internet than you really are.
Many think they have to follow the latest trends or fads for search engines and social media exposure, not realizing how their external image deviates from their true nature.
We call it the "selfie" effect. On Instagram or on Facebook: The web is full of happy faces.
But which people do you really remember? It's not always the shining women and men, but people you feel connected to.
Only if you are genuine can people who are looking for exactly your characteristics, exactly your special features, connect with you.
You prefer to work with partners who are authentic and clear and don't pretend to be something they are not.
Find the essence in your company. What makes you special, what are you great at, what do others appreciate about you?
Do you find this reflected on your website?
Pretending just to please search engines or the opinion of others is unnecessary.