Natürlich erneuern wir Ihre “alte” Website. In der Regel kann eine Überarbeitung alle 5-7 Jahre stattfinden.
Allerdings gehen wir bei der Überarbeitung einer alten Website vorsichtig vor. Meistens passiert folgendes. Im Unternehmen selbst gibt es Stimmen die auf moderne Websites und Designtrends verweisen und plötzlich kommt einem die eigene Website nicht mehr “sexy genug” vor. Der erste Wunsch ist dann, alles Alte über Bord zu werfen und von Grund auf neu zu beginnen. Dies ist nicht immer die beste Entscheidung. Sie sollten sich auf jeden Fall bewusst machen, dass auch ihre “alte” Website einen Wert darstellt. Wichtig sind folgende Punkte zu beachten:
1. Preservation of SEO value
Search engine optimisation (SEO) is critical. A website that has been on the internet for years has a certain authority in search engines based on content and links. A complete restart with a new URL or even a new domain will always lead to a drop in visibility.
2. Habits of your regular visitors
Regular users of your website, for example blog operators or shop owners, have become accustomed to your structure and design. A radical change causes confusion and is likely to impair user-friendliness. Here you should act sensitively and not with a sledgehammer.
3. Costs
A complete redesign is often more costly and time-consuming than an iterative improvement. Therefore, it can sometimes make more sense to carry out several iterations rather than rebuilding everything from scratch. In our experience, you save a lot of time if you first carry out a moderate design facelift rather than renewing the design, structure and content all at once. We would work with you to focus on the critical areas, prioritise them and improve them step by step. This can sometimes happen over a period of years in small individual projects.
4. Pay attention to existing content
For example, our website contains an ancient blog post that is still frequently clicked on. It is an article on how to create screenshots. It would be fatal for the visibility of this website if we were to renew everything here. We only know this because we carry out regular analyses with our Matomo tool. (You also receive this analysis for your website, starting with the smallest maintenance package that we offer for your website). So before you want to renew everything, make sure you have enough measurement data. If you have any questions, we will be happy to help you here.
Conclusion
Of course, we will be happy to renew your website if you wish. However, you should be clear in advance about the type of renewal you want to carry out. In many cases, it makes more sense to proceed in small steps, as the saying goes: How do you eat an elephant? Piece by piece.