3 tips on how to convince readers and search engines!
In the first part of our article series, we embarked on an adventure and ventured into the deep forest of search engine optimization. You may have seen wild animals or fairytale creatures on your journey. But that shouldn't deter you from continuing your search for the treasure. You have already gathered valuable knowledge and know the meaning of keywords. Now you will learn how to use suitable search terms to write good website texts.
Give the leprechaun what he desires
You write SEO texts in the same way as a particularly reader-friendly text. This is because search engines copy human behavior. Google is a little goblin, so to speak, that is supposed to understand and evaluate texts like a human. And humans are one thing above all: impatient! Internet users want to quickly find a solution to their computer problem, for example, or know where their favorite jam is the cheapest. They usually read websites crosswise to check whether the content is useful or not. Their gaze falls primarily on headings, introductions, subheadings or the first sentence of each section of text. Take advantage of this behavior and place your keywords exactly where they are most effective.
Spice things up with keywords - without overdoing it
Good website texts should be easy to understand. Therefore, use clear language and avoid too much repetition. Google used to rate a particularly high keyword density as positive. Today it's different, because the clever leprechaun has learned that people don't like that. A text that is obviously overfilled with keywords is difficult to read and boring. Therefore, in addition to your central keyword, use a variety of related terms to make the content varied and exciting. If the reader is satisfied and likes to linger on your website instead of bouncing off immediately, this in turn improves your SEO rating.
Format for all you're worth
Once you have given your text a clear structure, you should emphasize this with the right formatting. Marking headings and subheadings helps the reader to skim the text. However, do not use the normal bold font for this, but the stored heading hierarchy: H1 for headings and H2 for subheadings. This ensures an appealing layout, but is also good for SEO optimization: because you are sending a signal to Google - this is where particularly important information is located, i.e. my keywords that I want to be found with. And so much hard work will hopefully be rewarded!
To be continued ... in part 3 you will learn what you can do in the background of the website to improve your SEO results
You can find more articles on search engine optimized writing under the following links: