Hats off: If you use our Article series so far, you are already an experienced adventurer! The SEO treasure hunt has revealed many secrets of search engine optimization to you. Now it's time to return to the garden at home. Here you can now apply the knowledge you have learned to make your homepage shine! Your neighbors will admire your rich garden and tell others what beautiful flowers you have growing! Take advantage of the attention, because good neighbors ensure sustainable SEO success. Find out how here - and in the summary at the end of the article.
Maintain your good reputation - with "backlinks"
Links that lead from external websites to your own homepage are very valuable. In SEO language, these links are referred to as "backlinks". They give search engines the signal that your homepage is particularly recommendable. SEO backlinks can therefore improve your results in search engines. However, it is also important which website mentions you. This is because the recommendation is considered particularly valuable if this external website has a high reputation with Google & Co. For example, if you are linked to by a recognized online magazine in your industry, this is a great backlink.
Beware of bad neighbors
Unfortunately, not every backlink is good. Conversely, SEO backlinks can even be negative if they are so-called "bad neighborhoods". This includes sites that Google itself considers to be dubious. Search engines have such sites on their radar, as they attract negative attention due to paid link recommendations, poor content quality or copyright infringements, for example.
You can check which websites you mention yourself at any time. There are free programs such as the Backlink Checker from ubersuggest. Here you get an overview of all the websites you link to. You will also see whether search engines consider this page to be dubious (spam).
Make sure you have a seamless network
If you get a good backlink, the linked page will be rewarded as well as all associated subpages. This is where the hard work pays off if you work for a Clean internal link structure have provided! An example: A website visitor likes your article on garden gnomes. Great, then show him immediately where similar articles can be found. This not only increases the chance that interested readers will stay longer on your homepage and browse through more articles. The linked pages will also automatically benefit from the increase in value from the backlink. This is because the originally visited page passes on some of the authority it has gained to the internally linked pages.
Briefly summarized:
- Backlinks show search engines that your homepage is trustworthy
- If a renowned website links to you, this is particularly valuable
- The upgrade through a backlink is transferred to all internally linked pages
- Links from spam sites damage the reputation of your website
- Check your backlinks regularly with SEO tools
You can find more articles on SEO backlinks here:
https://de.semrush.com/blog/linkbuilding/
https://yoast.com/tag/link-building