Even if your website is beautifully designed: If you don't constantly write or change something, websites quickly appear static and passive.
A fairly simple way to remedy this and increase your conversion rate at the same time is to automatically display the content you post on Instagram and other social media on your website.
In other words: If you are active on the social networks anyway and draw attention to your works and services there, you can also use this content to update your website at the same time. Find out how to connect your website with Instagram here...
Instagram, for example, is ideal because the images can be integrated into the website in an aesthetically pleasing way as a gallery or image slider. Everyone likes to look at pictures.
You can also filter according to certain criteria, which means that not everything from your social media feed needs to be on the website - just pick out the best bits.
What options are there for integration?
Connect Instagram with website:
For example, show your Instagram feed or a story as a gallery or as a slider on the website. Instagram is particularly suitable for painters, photographers, restaurants and other creative people who work a lot with imagery.
Integrate Google Web Stories on your homepage:
Web Stories are a web-based version of the popular "Stories" format that you may already know from Instagram or WhatsApp.
Videos, audio content, images, animations and text are combined. This visual format allows each user to consume the content at their own pace and then move on to the next page by tapping or swiping.
The advantage of Google Web Stories is the fact that they are included in Google Search. They have a designated place in the display of hits. This makes you stand out more in the results list. If you also have relevant search terms in your story, this increases the chance that your website will also be considered more strongly in the ranking.
Which format do you want to choose?
If you are already very active on Instagram, you should stick with it. Choose a plug-in for your website and let your Instagram images and comments appear on your website. You can find a list of suitable plug-ins below. We will of course be happy to help you with this.
For the "Google Web Stories" format, you can start immediately if you are an "RundUmsorgt" customer or if you already use our website construction kit consisting of the Beaver Builder and the Astra-Pro Theme for your WordPress website.
We want to try out this format ourselves in the coming weeks and months and there will certainly be an article or two about it in our web garden blog.
Integrate Instagram on your website - the best plug-ins:
Many of the plug-ins are already available free of charge in basic versions, for more extensive options you then pay between € 20 and € 70 per year in license fees.
The following plug-ins can integrate social feeds into your website as a gallery or list:
10Web Social Photo Feed
10Web Photo Gallery
Easy Social Post Feed
Elfsight Instagram Feed !
Feed Them Social
Smash Balloon Instagram Feed Pro
Soliloquy Dynamic Slider Add-on
Spotlight (With shopping cart link)
Tagembed Social Media Widget
WPZOOM Social
Outside of WordPress:
Taggbox (not only for WordPress)
For other CMS (e.g. for Statamic) the integration of feeds is of course also possible, you may have to open the code toolbox a little.
If you are interested in embedding your social networking channel into your website, Contact us, we will be happy to advise you!