No matter how wonderfully designed your website is: If you don't constantly write or change something, websites quickly look static and passive.
A fairly simple way to remedy this and increase conversion rates at the same time is to automatically display your content that you post on Instagram and other social media on your website as well.
In other words: If you are already active on social networks and are highlighting your works and services there, you can also use this content to update your website at the same time. Find out how to connect your website to Instagram here...
Instagram, for example, is ideal because the images can be integrated into the website in an aesthetically pleasing way as a gallery or image slider. Everyone likes to look at pictures.
You can also filter according to certain criteria, which means: not everything from your social media feed has to be on the website, just pick out the cream of the crop.
What are the possibilities for integration?
Connect Instagram with website:
For example, show your Instagram feed or a story as a gallery or as a slider on the website. Instagram is particularly suitable for painters, photographers, restaurants and other creatives who work a lot with imagery.
Integrate Google Web Stories on your homepage:
Web Stories are a web-based version of the popular "Stories" format that you may already know from Instagram or WhatsApp.
Videos, audio content, images, animations and text are combined. This visual format allows each user to consume the content at their own pace and then move to the next page by tapping or swiping.
The advantage of Google Web Stories is the fact that they are included in Google Search. They have a designated place in the display of hits. This makes you stand out more in the results list. If you also have relevant search terms in your story, the chance that your website will be considered more strongly in the ranking increases.
Which format do you want to choose?
If you are already active on Instagram a lot, you should stick to it. Choose a plug-in for your website and let your Instagram pictures including comments appear on your website. You can find a list of suitable plug-ins below. Of course, we will be happy to help you with this.
For the "Google Web Stories" format, you can start immediately if you are a "RundUmsorgt" customer with us or if you already use our website construction kit consisting of the Beaver Builder and the Astra-Pro Theme for your WordPress website.
We want to try out this format ourselves in the coming weeks and months, and there will certainly be one or two articles about it in our web garden blog.
Integrate Instagram on your website - the best plug-ins:
Many of the plug-ins are already available free of charge in basic versions, for more extensive options you then pay between 20 and 70,- € per year in licence fees.
The following plug-ins can integrate social feeds into your website as a gallery or list:
10Web Social Photo Feed
10Web Photo Gallery
Easy Social Post Feed
Elfsight Instagram Feed !
Feed Them Social
Smash Balloon Instagram Feed Pro
Soliloquy Dynamic Slider Add-on
Spotlight (With shopping cart link)
Tagembed Social Media Widget
Outside of WordPress:
Taggbox (not only for WordPress)
For other CMS (e.g. for Statamic), the integration of feeds is of course also possible, but you may have to open the code toolbox a little.
If you are interested in embedding your social networking channel into your website, please contact us, we will be happy to advise you!