Our journey into the magical forest of search engine optimization began a few weeks ago with a treasure map - and the promising message that precious gold lies right here in the dark forest behind your well-tended garden. You embarked on an adventure and gathered useful SEO knowledge along the way. You have learned how to Research keywords, good websiteTexts write or Optimize images for Google searches. With clever links on your website, you can now go one better! Show Google & Co that the treasure hunt was worth the effort and gain even more clicks for your website with SEO links!
Score points with the right URL - the ultimate discipline
The most important link is your URL - i.e. the address of your homepage. This is because search engines read websites in descending order from top to bottom when searching for relevant search terms. They first evaluate the URL name, then the headings and subheadings, and then the body text. Therefore, it is considered the supreme discipline to place your central keyword directly in the URL.
How to find the right keyword for your URL
Ideally, you should select a keyword that a relatively large number of people search for. At the same time, this should occur relatively rarely in the URLs of your competitors. This gives you the best chance of landing at the top of the search engine results list. You can test for yourself whether your competitors are already using your keyword in their URLs. To do this, enter the word combination inurl: in the Google search field and then add your keyword (without spaces).
You can find out whether a keyword is often searched for with special programs for search engine optimization such as ubersuggest, SemRush, Keywords Everywhere or KWFinder check. This is recommended so that you choose a keyword that your target group actually uses.
Checklist for a good URL:
- contains the central keyword of the homepage
- is as short as possible but still describes the content of the page
- individual words are separated with hyphens (instead of underscores)
- the URL name should only consist of lower case letters
- the contained keyword has a high search volume and rarely appears in the URLs of the competition
Search engines and readers can see at first glance from your URL that they will find exactly what they are looking for on your homepage!
To be continued ... part 5 is about internal links, which also play a major role