Search engine optimisation

SEO for companies - why the investment pays off


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Is SEO worthwhile for companies? Small and medium-sized companies with a small marketing budget in particular want clear answers here! We have therefore compiled the most important points for you to help you make a decision.

Advantages of SEO for companies

- SEO is the most favourable online marketing measure in terms of cost-turnover ratio
- You sustainably improve the visibility of your website in search engines
- SEO measures make your website more reader-friendly and attractive to customers

You can find out how to achieve these successes with search engine optimisation here and in the summary at the end of the article.

SEO has the greatest cost-turnover benefit

Companies are interested in effective solutions at the best prices - so let's get straight to the point: SEO is the cheapest online marketing tool there is. Why? With search engine optimisation, you don't have to pay a monthly advertising budget like you do for adverts and can still attract customers in a targeted manner. Once set up, the SEO measures run in the background of your website without incurring any additional costs.

With online advertising such as Google Ads, you pay for every click. Your ad is clearly labelled as an advertisement and you pay for it to be displayed to potential customers. However, SEO for companies works differently. Your website ends up in the natural hit list. It is therefore not immediately recognisable as an advertisement. And that is particularly valuable. Studies show that the majority of internet users skip the search engine adverts and click on the organic result much more often. And here the first hits are the most popular. Studies show that hardly anyone clicks on page 2. Companies should therefore fight to be as high up as possible. This will attract significantly more visitors to the website. For companies, more traffic also means more potential sales.

Sustainably better visibility on Google & Co

SEO for companies - especially for small and medium-sized enterprises - is an investment that pays off. It is important to note: Search engine optimisation requires a certain lead time. Newly published websites often only achieve the desired SEO success after a few months. This is because SEO is a marketing measure that takes a relatively long time to take effect. Search engines such as Google or Bing go through an extensive analysis process with every new website, which can take some time. If the final judgement is that the website is of high quality, it will be placed high up in the hit list as a reward. (Read here why Google therefore favours old URLS and why changing URLs harbours risks). It is therefore important to know: Companies should be patient.

But the good news is that once a website has gained a good position, no one can drive it away so quickly. Search engines are pretty loyal friends! Once you have landed in the top 10, this position is relatively stable and cannot be taken away from you by just any old scumbag.

SEO makes your website more attractive to customers

Improving a website from an SEO perspective basically means making it more customer-friendly. This is because search engines find a website of particularly high quality if it corresponds to what internet users want. Good search engine optimisation ensures that your readers find the content and technical quality of your website great.

This includes, for example: offering a clear website structure that makes it immediately clear what it's about and where to find what; writing reader-friendly articles that meet the visitor's search expectations; providing helpful answers to searchers' questions and links to further information; ensuring responsive design and fast loading times on mobile phones - so that users don't leave before they reach your site - or offering exciting multimedia content that invites visitors to linger. If you optimise your website through SEO in this way, you will not only score points with Google, but also with your readers and increase your chances of turning visitors into loyal customers!

In a nutshell:

- SEO brings your website to good positions in the natural hit list of search engines
- The majority of Internet users only read p. 1 of the organic hits, the goal is to land here
- With SEO, your website corresponds better to the search queries of your target group, which Google rewards
- SEO needs a certain lead time, but the success is sustainable
- Search engine optimisation improves the overall quality and reader-friendliness of your website: this ensures longer visit times, a better user experience and more potential sales